Click on this link to read a Slate piece (7-15-11) about a plan to use social media to direct actors in a horror flick being made by the director of Disturbia. Is this interactive approach to film directing just a marketing gimmick or is it a next step in the movement towards a more democratic and participatory form of cinema? Crowd-sourcing expands the circle of ideas and viewpoints and, potentially, the film's audience. But some have questioned whether crowd-sourcing equates to wisdom or quality. Just read the comments section on some popular YouTube videos! Will letting the masses dictate a films' direction lead to the lowest common denominator? Or has that already occurred anyway via the marketplace?
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